Digg v1 will launch this week after a six-week sprint to rebuild the site from scratch. Here’s a first glimpse.
We have been blown away by the response to the survey we put out on Friday. As of today, 3,754 people have responded. First and foremost, we learned that no one is happy with the current state of Digg. 92% of survey respondents said that they would not recommend the current Digg to a friend. This level of dissatisfaction does not call for incremental improvements. It does not call for an evolution of Digg. The problem we are trying to solve with v1 — how can we deliver the best of what the Internet is talking about right now? — calls for something else. V1 shouldn’t be a better Digg, it shouldn’t be a better Reddit, and it shouldn’t be a better Hacker News. It has to be different.
On August 1, after an adrenaline and caffeine-fueled six weeks, we’re rolling out a new v1. With this launch, we’re taking the first step towards (re)making Digg the best place to find, read and share the most interesting and talked about stories on the Internet — and we want your help.